Ethos ~ Characteristic moral beliefs of a person or group

Our client has sound ethical reasons to make as much money from the market as he can.

Each participant in the market plays the game with full knowledge of the risks involved and so he believes it is fair to take his rewards from the weaker players and does not view this as a conflict of interest.

Known for his philanthropic values our client likes to build relationships with like minded individuals.

To him this can mean just through trading his money or via regular monthly contact.